Matt Hamblen, ComputerWorld
February 14, 2012
With staff increasingly using smart phones and tablets, CIOs should urge their organizations to designate a CMO to create an enterprise mobile strategy, says Forrester
– The idea of creating a Chief Mobile Officer (CMO) inside corporations isn’t a new one. But as companies scramble these days to establish corporate mobile strategies, having a CMO could be a key to success, according to a new Forrester Research report.
Smartphones and tablets are “the manifestation of a much broader shift to new systems of engagement…[with] customers, partners and employees,” Forrester said in the 30-page report. “To remain vital in this business technology reformation, CIOs must step up and work with other executives to establish an office of the chief mobility officer to implement an enterprisewide mobile strategy.”
One of the report’s authors, Forrester analyst Ted Schadler, said in an interview that one of purposes of the report is to get CIOs and CEOs moving faster to provide mobile services and apps.
“We’re trying to create awareness with CEOs and CIOs, even though a lot is already happening at the level of practitioners with partner tablet apps and more,” Schadler said. “Mobile is one of those things that bites you from behind if you aren’t paying attention.”
