– Joseph Fieber, PC World
February 16, 2012
Apple announced an update Thursday to its OSX operating system, . Notable in the updated features is tighter integration with iCloud, its cloud-based file, apps, and settings syncing service. For businesses, this isn’t big news, since iCloud targets individual consumers, and has almost no business-friendly features. What can Apple do to change that?
Apple’s top competitors, Google and Microsoft, each have business versions of their cloud solutions. Microsoft’s SkyDrive, while limited, does provide document sharing, so co-workers can easily exchange Office documents. Google’s Apps for Business is much more robust, supporting a company’s domain, syncing email and contacts to phones, and providing online document editing and sharing. Apple’s iCloud, in comparison, allows easy syncing of data among devices, but it offers no collaborative features and is linked to a personal Apple ID.
Apple has always been a niche brand in business, but its recent success with the iPhone and iPad, which are being widely adopted in businesses, is changing that.
